Global marketing management: changes, new challenges and strategies

Bibliographic Details
Main Authors: Carter, Steve; Author, Lee, Kiefer; Author
Format: Printed Book
Published: New York, Oxford University Press 2010
Edition:2nd ed
Subjects:
Export marketing-Management
International business enterprises-Management
Strategic planning

MG University

Holdings details from MG University
Call Number: 658.848 P9
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