Marketing management: an indian perspective

Bibliographic Details
Main Author: Vijay Prakash Anand
Format: Printed Book
Published: New Delhi Biztantra 2016
Edition:2, rev.
Subjects:
Overview of marketing
Market Oriented strategic planning
Marketing Environment
Marketing Research
Consumer markets and business markets
Rural marketing
Green marketing
Description
Physical Description:xxix, 522p
ISBN:9789351198253

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