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01229cam a2200193 a 4500 |
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|a 9788131761045
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|a Saunders, M. N. K.
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|a Research methods for business students /
|
| 250 |
|
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|a 5th ed.;
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| 260 |
|
|
|a Noida :
|b Pearson,
|c c2007.
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| 300 |
|
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|a xxi, 614 p. :
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| 505 |
0 |
|
|a The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
|
| 650 |
|
0 |
|a Business
|
| 700 |
1 |
|
|a Lewis, Philip,
|
| 700 |
1 |
|
|a Thornhill, Adrian.
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| 942 |
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|c BK
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|c 54626
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|e PICO.A2/5736/2013 dtd 02/05/2018
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