|
|
|
|
| LEADER |
01940cam a22001698i 4500 |
| 020 |
|
|
|a 9788132117735
|
| 082 |
0 |
0 |
|a 658.827
|b DEF
|
| 245 |
0 |
4 |
|a The definitive book of branding
|
| 260 |
|
|
|a London
|b Sage
|c 2014
|
| 300 |
|
|
|a 408p.
|
| 505 |
0 |
|
|a Foreword -- Preface -- Building blocks -- The essence of positioning / Al Ries -- Creating meaningful brands : how brands evolve from labels on products to icons of meaning / Mark Batey -- From niche to mainstream -- The power of words and stories / John Simmons -- All together now : the new and vital strategy of "community" / Douglas Atkin -- What it really means to be a challenger in today's world / Adam Morgan -- Building brand authenticity / Michael B. Beverland -- The most important brand question : how does it make them feel? / Daryl Travis -- Brands and innovation / Jean-Noel Kapferer -- Branding with a cause / Kartikeya Kompella -- Branding beyond marketing -- Living the brand / Nicholas Ind -- Employer brand management / Richard Mosley -- Global branding : strategy, creativity, and leadership / Sicco van Gelder -- Brand valuation : identifying and measuring the economic value creation of brands / Jan Lindemann -- Together we stand -- Co-branding / Tom Blackett -- The guide to co-creation / Clare Fuller and Arunima Kapoor -- Building brands on belief -- What Chatterjee said : designing brands from the inside out / Patrick Hanlon -- Passion brands: the extraordinary power of brand belief / Helen Edwards and Derek Day -- Lovemarks in the age of now / Kevin Roberts -- Index -- About the editor and contributors.
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 650 |
|
0 |
|a Globalization
|
| 700 |
1 |
|
|a Kompella, Kartikeya,
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 113734
|d 113734
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_827000000000000_DEF
|7 0
|8 NFIC
|9 110476
|a STS
|b STS
|c GEN
|d 2015-05-20
|e bill no 461 dated 20/03/2015 of Mathrubhumi printing and publishing kochi
|g 895.00
|l 1
|o 658.827 DEF
|p STS1263
|r 2015-10-19
|s 2015-10-01
|w 2015-05-20
|y BK
|