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Services marketing:The Indian Context
| Main Author: | |
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| Format: | Printed Book |
| Published: |
New Delhi
Prentice Hall of India Pvt. Ltd.
2014
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| Edition: | Ed-4 |
| Subjects: | |
| Online Access: | https://books.google.co.in/books?id=r5hHBQAAQBAJ&pg=PA35&lpg=PA35&dq=Service+Marketing+R+Srinivasan&source=bl&ots=CMVBUqiSBn&sig=JPrgV7RmqsSD_vkt1e7gXyeVVjw&hl=en&sa=X&ei=DIn1VLXqAcqKuATvjoHYDg&ved=0CEsQ6AEwCA#v=onepage&q=Service%20Marketing%20R%20Srinivasan&f=false |
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