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The Effect of Advertisement on Consomer Behaviour and Brand Preference with Special Reference to Selected Consumer Durables in Kerala

Bibliografiske detaljer
Hovedforfatter: Lakshmi Bhai P.S
Format: Ph.D Thesis
Udgivet: M G University School Management and Business Studies 2012

MG University

Detaljer om beholdninger fra MG University
Klassifikationsnummer: 658.8342 THE/L
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