The Effect of Advertisement on Consomer Behaviour and Brand Preference with Special Reference to Selected Consumer Durables in Kerala

Míreanna Comhchosúla

• The effect of advertisement on consumer behavior and brand preference with special reference to selected consumer durables in Kerala/
  le: Lekshmi Bhai P S
  Foilsithe: (2013)
• Consumer preference for Branded Tea with special reference to the Brand Survay.
  le: Gitanjali, P.S
  Foilsithe: (2006)
• Consumer durables
  Foilsithe: (2002)
• Impact of Advertising on Brand Awareness and Consumer Preference(with special reference to womwn's wear)
  le: Kurien,Priya Rachel
  Foilsithe: (2014)
• Consumer Behaviour for Consumer Durable Goods in Kerala
  le: Julie Jose, Research scholar, et al.