Marketing management: cases and concepts

Bibliographic Details
Main Authors: Abhinandan K Jain; Author, Labdhi Bhandari; Author, Nikhilesh Dholakia; Author, Rakesh Khurana; Author
Format: Printed Book
Published: New Delhi, Macmillan India Ltd 1978
Subjects:
Marketing-Management-Case studies
Description
Item Description:Includes bibliographical references
Nikhilesh Dholakia...[et al.].
ISBN:978-0-333-90275-2

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