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A study on marketing strategies of BSNL in telecommunication services: a comparative study with private sector telecommunication service providers in Kerala/

Bibliographic Details
Main Authors: Sabu V G, Researcher, Sreeranganadhan,K, Guide
Corporate Author: Mahatma Gandhi University, Kottayam School of Management and Business Studies, Mahatma Gandhi University
Format: Ph.D Thesis
Published: Kottayam: Mahatma Gandhi University, 2015.
Subjects:
Online Access:http://www.mgutheses.in/page/?q=T%202617&search=&page=1&rad=acc
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100 |a Sabu V G, Researcher  |9 20432 
100 |a Sreeranganadhan,K, Guide  |9 20529 
245 |a A study on marketing strategies of BSNL in telecommunication services:   |c Sabu V G; Guided by Dr. K Sreeranganadhan  |b a comparative study with private sector telecommunication service providers in Kerala/ 
260 |a Kottayam:  |b Mahatma Gandhi University,  |c 2015. 
300 |a 336p. 
504 |a Includes bibliographical references. 
650 |a Thesis(Ph. D)-Management  |9 20434 
650 |a Dissertations, Academic(Ph. D)  |9 20299 
650 |a Marketing  |9 20530 
650 |a Telecommunication policy-Kerala  |9 20531 
710 |a Mahatma Gandhi University, Kottayam  |b School of Management and Business Studies, Mahatma Gandhi University   |f 7/5/2015  |k Thesis  |9 20435 
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