Customer relationship management : concepts and technologies /

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"This much-anticipated new edition of the bestseller Customer Relationship Management provides a comprehensive and balanced review of CRM, now with substantial revisions responding to the recent changes in CRM practice. The book explains what CRM is, the benefits it delivers, the contexts in wh...

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Bibliographic Details
Main Author: Buttle, Francis
Other Authors: Maklan, Stan
Format: Printed Book
Language:English
Published: New York: Routledge< 2015.
Edition:Third edition.
Subjects:
Customer relations > Management.
BUSINESS & ECONOMICS / Customer Relations.
BUSINESS & ECONOMICS / Consumer Behavior.
BUSINESS & ECONOMICS / Marketing / General.

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