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010 |a  97033726  
020 |a 0761909257 (cloth : acidfree paper) 
020 |a 0761909265 (pbk. : acidfree paper) 
082 0 0 |a 302.23  |2 21 
100 1 |a Potter, W. James. 
245 1 0 |a Media literacy /  |c W. James Potter. 
260 |a Thousand Oaks :  |b Sage Publications,  |c c1998. 
300 |a xxxi, 406 p. :  |b ill. ;  |c 24 cm. 
504 |a Includes bibliographical references and index. 
505 0 |a INTRODUCTION : What is media literacy? -- The importance of media literacy -- SKILLS : How does the human mind work? -- Developmental perspective -- KNOWLEDGE : What is news? -- Commercial advertising -- What is entertainment? -- Development of the mass media industries -- Economic perspective -- Who owns and controls the mass media? -- What is an audience? -- Broadening our perspective on media effects -- How do the effect processes work? -- Media influence on institutions -- The importance of real-world knowledge -- PUTTING IT ALL TOGETHER : The media literacy perspective -- Strategies for increasing literacy. 
650 0 |a Media literacy. 
856 4 2 |u http://www.loc.gov/catdir/enhancements/fy0656/97033726-d.html 
856 4 1 |u http://www.loc.gov/catdir/enhancements/fy0656/97033726-t.html 
856 4 2 |u http://www.loc.gov/catdir/enhancements/fy0734/97033726-b.html 
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955 |a Electronic CIP test record; sg24/desc 07-25-97 to B&E; le03 to CPSO 08-04-97; le28 to ddc 08-07-97;aa05 08-08-97; CIP ver. pv08 02-10-98 
999 |c 148765  |d 148765 
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952 |0 0  |1 0  |4 0  |6 302_230000000000000_POT_M  |7 0  |9 158880  |a MCJ  |b MCJ  |c REF  |d 2012-03-16  |i 1929  |l 0  |o 302.23 POT/M  |p MCJ1929  |r 2012-03-16  |w 2014-06-21  |y REF