Power performance : multimedia storytelling for journalism and public relations /

"With television news anchors becoming daily celebrity guests in our homes and traditional news media turning increasingly to multimedia enhancements, there is a growing need for journalists and public relations practitioners to develop essential presentation skills. This is the first book avai...

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Bibliographic Details
Main Author: Silvia, Tony
Other Authors: Anzur, Terry
Format: Printed Book
Published: Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2011.
Subjects:
Mass media
Broadcast journalism.
Reporters and reporting.
Public relations
Online Access:Cover image
Table of Contents:
  • Foreword / by Lester Holt
  • Introduction
  • The Role of the Storyteller
  • Reporting Stories Across Media
  • Writing the Story for Print and the Web
  • Video Storytelling on the Air and on the Web
  • Presenting the Story On-Camera, On-Air, and On-line
  • Practicing Public Relations in a Multimedia World
  • Ethical Journalism in Multicultural Media
  • Putting Your Skills to Work.

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