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Ethics in public relations: A guide to best practice /

Bibliographic Details
Main Author: Parsons, Patricia J.
Format: Printed Book
Language:English
Published: London : Kogan Page, 2005.
Table of Contents:
  • 1. Before we begin:new profession...or one of the oldest 2. A tangled web:the 'truth' about PR ethics 3. To do no harm:the issue of trust 4. Whose rights are right 5. The trouble with rules 6. Robin hood ethics 7. Your staircase to respect 8. The good,