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Advertising: innovative media options /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
Hyderabad:
ICFAI,
2006.
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Table of Contents:
- 1)Traditional Advertising Media--A Critical Look.2)Alternative Marketing Vehicles: The Future of Marketing 'To One'.3)Turning Viral Marketing into Mainstream Proposition.4)Online Viral Marketing.5)The Business of Search Engines.6)Search Engine Marketing:P