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|a Kapferer, Jean-noel
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| 245 |
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|a New strategic brand management
|b Creating and sustaining brand equity long term /
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| 250 |
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|a 5th ed.
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| 260 |
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|a New Delhi :
|b Kogan page India ,
|c 2004,2012.
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| 300 |
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|a p.xiv+497
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| 923 |
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|d 20050614
|n 037/05
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| 942 |
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