The New strategic brand management creating and sustaining brand equity long term

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Bibliographic Details
Main Author: Kapferer, Jean-Noel
Format: Printed Book
Published: Kogan Page Inda Pvt Ltd: New Delhi 2009
Subjects:
Brand Management
Description
Item Description:Acc nos : 8503-8668 IMK KOLLAM (UGC XI PLAN 2008-2009)
Physical Description:560 p

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