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Services Marketing: Integrating Customer Focus Across the Firm

Bibliographic Details
Main Author: Zeithaml, Valarie
Other Authors: Others
Format: Printed Book
Language:Undetermined
Published: NewDelhi : TATA McGraw-Hill Publishing Company Ltd., 2008
Subjects:
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245 0 |a Services Marketing: Integrating Customer Focus Across the Firm 
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650 |a Service Recovery-- Pricing of Services-- Echannels 
700 |a Others 
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