Contemporary issues in social media marketing /

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Bibliographic Details
Other Authors: Rishi, Bikramjit, Bandyopadhyay, Subir
Format: Printed Book
Published: Oxon: Routledge, 2018.
Edition:1 Edition.
Subjects:
e-Business; e-Commerce > Internet marketing.
Social media
Social marketing.
Customer relations.
Table of Contents:
  • Citizen relationship management by government of india through social media channels / Rajan Gupta, University of Delhi, India, Saibal Pal, Defence Research & development Organization and Sunil K. Muttoo, University of Delhi, India
  • Academia goes social media, mooc, spoc, smoc, and ssoc : the digital transformation of higher education institutions and universities / Andreas Kaplan, ESCP Europe
  • Integrating relationships and community building into universities' social media marketing : implications from a case study / Jenny Hou, Massey University, New Zealand
  • Social media marketing for b2b : from information to decision to retention / Roisin Vize, UCD Michael Smurfit Graduate Business School, Ireland and Monique Sherrett, University College, Dublin, Ireland
  • Celebrities as human brands:an inquiry on stakeholder co-creation of brand identities / Dave Centeno, City University of Hong Kong & University of the Philippines
  • Social recruitment : investing in social currency / Arti Sharma, IIM Indore and Arunava Ghosh, IIM Indore
  • The struggle of secrecy, safety, and security of social media and smartphones / Ronald M. Zochalski, Jr., Indiana University Northwest
  • Creating, contributing and consuming : how social media content facilitates customer's engagement behaviours / Rebecca Dolan, The University of Auckland, New Zealand, Jodie Conduit, The University of Adelaide, Australia and John Fahy, The University of Limerick, Ireland
  • Social media engagement and return on engagement / Ritu Srivastava, MDI Gurgaon, India
  • The consumer engagement/return on social media engagement interface : development of a conceptual model / Birgit A. A. Solem, University College of Southeast, Norway and Linda D. Hellebeek, The University of Auckland/NHH Norwegian School of Economics
  • An unexpected journey : the influence of social media on consumer decision-making / Wolgang Weitzl, University of Vienna, Austria and Clemens Hutzinger, University of Innsbruck, Austria
  • Network effects of dynamic social interactions on consumer choices in online communities : role of firm's strategic manipulation / Shameek Sinha, IE Business School, Madrid, Spain and Sreyaa Guha, IE Business School, Madrid, Spain
  • Creepy and intrusive : a consumers' perspective of online personalized advertisements / Arlonda Stevens, Case Western Reserve University, USA and Casey Newmeyer, Case Western Researve University, USA
  • Social media measurement and monitoring / Mudra Mukesh, University of Greenwich, UK and Anand Rao, Mindtree Ltd
  • Attitude to brands and advertisement : qualitative and thematic analysis of social media data / Emmanuel Mogaji, University of Bedfordshire, UK and Temitope Farinloye, Questbury Research Services, UK
  • Strategizing your social media presence / Francesca Pucciarelli, ESCP Europe, Turin, Italy
  • Salient role and centrality of trust in social media marketing
  • Anil bhat, bits pilani, india and nirankush datta, bits, pilani, india
  • Trust relationships in social networks : a typology of strategies for communication between companies and their consumers / Zandra Balbinot, University of Quebec in Montreal and Sandrine Prom Tep, University of Quebec in Montreal
  • Like-influencer framework : a study of factors influencing click of `like¿ option by users on facebook / Rashmi Sharma, Lal Bahadur Shastri Institute of Management Review, India
  • Mechanisms for incentivizing and encouraging online social interactions : an experiment analysing the role of recommendations and rewards on advertisement sharing behaviour / William Feitosa
  • The rise of social media: implications for marketing in emerging markets' / Ogechi Adeola, Pan Atlantic University, Nigeria
  • Profiling youth on the basis of their motivations for social media political participation : implications for political marketers / Devinder Pal Singh, Punjabi Univeristy, India
  • Privacy and information trading in social media applications / Sandhya Narayanan and Dr. Richa Agrawal,Dept. of Management Studies,IIT Madras.

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