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Wirtz, Jochen
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Services marketing
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Services marketing:People,Technology, Strategy
by
Lovelock, Christopher
Published 2004
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Essentials of service marketing/
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Wirtz, Jochen
Published 2018
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Services Marketing: people,technology,strategy/
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Wirtz, Jochen
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Services marketing : people,technology,strategy /
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Lovelock, Christopher
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Institution
University of Kerala
2
Kannur University
1
MG University
1
Library
Institute of Management
2
School of Management and Business Studies
1
Format
Printed Book
3
Call Number
600 - Technology (Applied sciences)
4
Author
Lovelock, Christopher
4
Wirtz, Jochen
Chatterjee, Jayanta
1
Jayanta Chatterjee
1
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English
1
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