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Department of Journalism & Mass communication
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Consumer behavior
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Library:
Department of Journalism & Mass communication
Suggested Topics:
Consumer behavior
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Advertising
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Consumer behavior
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Advertising and the mind of the consumer : what works, what doesn't, and why /
by
Sutherland, Max
Published 2000
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Global marketing and advertising : understanding cultural paradoxes /
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Mooij, Marieke K. de
Published 2010
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Institution
University of Calicut
2
Library
Department of Journalism & Mass communication
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Printed Book
2
Call Number
600 - Technology (Applied sciences)
2
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Mooij, Marieke K. de
1
Sutherland, Max
1
Sylvester, Alice K.
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