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Institute of Management
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Services marketing
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Library:
Institute of Management
Suggested Topics:
Services marketing
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Services marketing : integrating customer focus across the firm/
by
Zeithaml, Valarie A.
Published 2018
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Services marketing: integrating customer focus across the firm/
by
Zeithaml, Valarie A.
Published 2013
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Institution
University of Kerala
2
Library
Institute of Management
Format
Printed Book
2
Call Number
600 - Technology (Applied sciences)
1
Author
Bitner, Mary Jo
2
Gremler, Dwayne D.
2
Pandit, Ajay
2
Zeithaml, Valarie A.
2
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