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  1. 1
    Brand Management:Principles and Practices
    by Kirti Dutta
    Published 2012
    Get full text
    Printed Book
  2. 2
    The influence of customer based brand equity on buying behaviour - A study with special reference to convenience goods in Kerala
    by Sibichan Joseph
    Published 2016
    Ph.D Thesis
  3. 3
    Influence of brand equity on the purchase intention towards domestic and foreign brands of cosmetics /
    by Smisha, K
    Published 2017
    Ph.D Thesis
  4. 4
    Global branding : an international introduction
    by Lim
    Published 2015
    Printed Book
  5. 5
    Grand brand Rajini : brand management the Rajanikanth way
    Printed Book
  6. 6
    Compendium of brand management
    by Chunawalla, S A
    Published 2011
    Printed Book
  7. 7
    Brand rejuvenation : how to protect , strenghen & add value to your brand to prevent it from ageing
    by Lehu, Jean-Marc
    Published 2010
    Printed Book
  8. 8
    9 brand shastras : nine successful brand strategies to build winning brands
    by Kapoor, Jagdeep
    Published 2009
    Printed Book
  9. 9
    Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
    by Lindstrom, Martin
    Published 2012
    Printed Book
  10. 10
    Brand management practices : issues and trends
    Printed Book
  11. 11
    Marketing indian brands : marketing concepts and strategies
    by Kumar, S Ramesh
    Published 2010
    Printed Book
  12. 12
    Building brands : strategy and tactics
    by Gallardo, Luis
    Published 2014
    Printed Book
  13. 13
    Branding in a competitive market place
    by Baisya, Rajat Kumar
    Published 2013
    Printed Book
  14. 14
    Brand world : how India, china, Russia & Brazil are reshaping business
    by Lenderman, Max
    Published 2012
    Printed Book
  15. 15
    Brand leadership
    Printed Book
  16. 16
    Brand together: how co - creation generates innovation and re- energizes brands
    Printed Book
  17. 17
    Brand society : how brands transform management and life style
    by Kornberger, Martin
    Published 2011
    Printed Book
  18. 18
    Hand book of brand realationship
    Printed Book
  19. 19
    Old rules of markting are dead : 6 new rules to reinvent your brand & reignite your business
    by Pearson, Timothy R
    Published 2011
    Printed Book
  20. 20
    Definitive book of branding
    by Kompella, Kartikeya
    Published 2014
    Printed Book
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