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24 brand mantras: finding a place in the minds and hearts of consumers/
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Jagdeep Kapoor
Published 2009
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Managing quality: a practical guide to customer satisfaction /
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Murthy, D B N
Published 1999
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Customer driven services management /
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Bakachandran , S .
Published 2004
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Creating customer delight: the how and why of CRM /
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Seth, Rakesh .
Published 1999
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Understanding the consumer /
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Szmigin, Isabelle .
Published 1998
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Customer value investment
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Mahajan, Gautam
Published 2008
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