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  1. 1
    Marketing management: concepts, cases, challenges and trends /
    by Govindarajan, M .
    Published 2007
    “...Prentice-Hall of India ,...”
    Printed Book
  2. 2
    Case studies in marketing:The Indian Context
    by Srinivasan, R
    Published 2014
    “...Prentice Hall of India Pvt. Ltd....”
    Get full text
    Printed Book
  3. 3
    Marketing management
    by Kotler, Philip
    Published 1977
    “...Prentice-Hall of India Pvt. Ltd....”
    Printed Book
  4. 4
    Marketing planning and competitive strategy
    by Kelley, Eugene J
    Published 1976
    “...Prentice-Hall of India Pvt. Ltd....”
    Printed Book
  5. 5
    Men, motives, and markets
    “...Prentice-Hall of India Pvt. Ltd....”
    Printed Book
  6. 6
    Marketing management and Behavioral environment
    by Bliss, Perry
    Published 1970
    “...Prentice-Hall of India Pvt Ltd...”
    Printed Book
  7. 7
    Marketing management
    by Kotler, Philip
    Published 2001
    “...Prentice-Hall of India Pvt. Ltd....”
    Printed Book
  8. 8
    International marketing
    by Fayerweather, John
    Published 1997
    “...Prentice-Hall of India Pvt. Ltd....”
    Printed Book
  9. 9
    Fundamentals of modern marketing
    by Cundiff, Edward W, et al
    Published 1985
    “...Prentice-Hall of India Pvt. Ltd....”
    Printed Book
  10. 10
    Principles of marketing
    by Kotler, Philip
    Published 1980
    “...Prentice-Hall of India Pvt. Ltd....”
    Printed Book
  11. 11
    Principles of marketing
    by Kotler, Philip
    Published 1984
    “...Prentice-Hall of India Pvt. Ltd....”
    Printed Book
  12. 12
    Marketing management: analysis, planning, implementation, and control
    by Kotler, Philip
    Published 1988
    “...Prentice-Hall of India Pvt. Ltd....”
    Printed Book
  13. 13
    Marketing management
    by Kotler, Philip
    Published 1988
    “...Prentice-Hall of India Pvt. Ltd....”
    Printed Book
  14. 14
    Principles of marketing
    by Kotler, Philip
    Published 1988
    “...Prentice-Hall of India Pvt. Ltd....”
    Printed Book
  15. 15
    Fundamentals of modern marketing
    by Cundiff, Edward W, et al
    Published 1985
    “...Prentice-Hall of India Pvt. Ltd....”
    Printed Book
  16. 16
    Global marketing management
    by Keegan, Warren J
    Published 1998
    “...Prentice-Hall of India Pvt. Ltd....”
    Printed Book
  17. 17
    International marketing: Analysis and strategy
    by Onkvisit, Sak; Shaw, John J
    Published 1999
    “...Prentice-Hall of India Pvt. Ltd....”
    Printed Book
  18. 18
    Principles of marketing
    “...Prentice-Hall of India Pvt. Ltd....”
    Printed Book
  19. 19
    Consumer behaviour
    by Schiffman,Leon G
    Published 1998
    “...Prentice -Hall of India Pvt.Ltd...”
    Printed Book
  20. 20
    Marketing management : analysis, planning, implementation and control
    by Kotter, Philip
    Published 1994
    “...Prentice-Hall of India Private Limited...”
    Printed Book
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