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Jochen wirtz
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Jochen wirtz
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Services marketing
by
Christopher lovelock
,
Jochen
wirtz
,
Jayanta chatterjee
Published 2006
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Services marketing:People,Technology, Strategy
by
Christopher Lovelock
Jochen
Wirtz
Jayanta Chatterjee
Published 2011
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Service Marketing People, Technology, Strategy
by
Christopher Lovelock
Published 2010
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Services Markting
by
Christopher, Lovelock
Published 2008
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Related Subjects
Customer services - marketing
Marketing - management
Pricing & Revenue Management
Professions - marketing
Relationship - marketing
Service Industries - marketing
Services Marketing
Services marketing
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