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Parameswaran, MG
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Parameswaran, MG
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Parameswaran, MG
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1
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Building brand value: five steps to building powerful brands
by
Parameswaran
,
MG
Published 2006
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2
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Understanding consumers
by
Parameswaran
,
MG
Published 2003
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3
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Brand building advertising
by
Parameswaran
MG
Published 2001
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4
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Building Brand Value:Five Steps to Building Powerful Brands
by
Parameswaran
,
M.G
Published 2006
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5
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Strategic brand management
by
Keller,Kevin Lane
,
Parameswaran
M.G
,
Jacob,Issac
Published 2008
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6
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Strategic brand management
by
Keller,Kevin Lane
Published 2013
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M.G
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Brand Appraisal
Brand Execution
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