Marketing the firm's view point an introduction to decision making in marketing from a managerial view point

Bibliographic Details
Main Author: Otteson, Schuyler F.
Other Authors: Panschand, William .G, Patterson, James.J
Format: Printed Book
Language:English
Published: London McMillan Company 1966
Subjects:
Marketing Planning

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Call Number: 658.8 OTT
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