Social media data mining and analytics

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"Social media is a rich source of big data, so much so that 90% of Fortune 500 companies are investing in big data initiatives to help them predict consumer behavior. Knowing the most effective ways to mine social media data can help you acquire information that generates amazing business resul...

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Bibliographic Details
Main Author: Szabó, Gábor
Other Authors: Polatkan, Gungor, Boykin, Oscar, Chalkiopoulos, Antonios
Format: Printed Book
Published: Indianapolis Wiley 2019
Subjects:
Consumer profiling
Consumer behavior
Business planning
Social media
Data mining.

Kannur University

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