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The Sage handbook of social marketing
"For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shap...
| Other Authors: | , , |
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| Format: | Printed Book |
| Published: |
Los Angeles :
Sage,
2011.
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| Subjects: |
MG University
| Call Number: |
658.8 SOC |
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| Copy | Live Status Unavailable |