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RELATIONSHIP BETWEEN FACTORS OF MARKETING COMMUNICATION WITH SPECIAL REFERENCE TO ORGANISED RETAILERS IN KERALA
Synergic effect created by integration of marketing communications is often impressive; but, for synergy to work integrated marketing communications tool should be related and adaptive with one another. This study probes relationship between factors of marketing communication by organised retailers...
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| Format: | Printed Book |
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International Journal of Research and Analytical Reviews
2018
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| Online Access: | http://10.26.1.76/ks/007814.pdf |