Marketing theory: foundations, controversy, strategy, resource-advantage theory/

Bibliographic Details
Main Author:	Hunt, Shelby D.
Format:	Printed Book
Published:	Chennai: Yes Dee Publishing Pvt. Ltd., 2010.
Subjects:	Marketing. Marketing research.
Online Access:	http://books.google.co.in/books?id=MA5TniOfYwIC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false

Holdings details from MG University
Call Number:	658.800 1 Q0
Copy	Live Status Unavailable

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