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Consumer Behavior: Building Marketing Strategy

Bibliographic Details
Main Author: Del I Hawkins
Other Authors: David L Motherbaugh, Amit Mookerjee
Format: Printed Book
Published: New Delhi McGraw Hill Education(India) Private Limited 2002
Edition:Ed.8
Subjects:
Online Access:http://books.google.co.in/books/about/Consumer_Behavior.html?id=RyMbGgAACAAJ&redir_esc=y

Internet

http://books.google.co.in/books/about/Consumer_Behavior.html?id=RyMbGgAACAAJ&redir_esc=y

MG University

Holdings details from MG University
Call Number: 658.834 2 HAW/C
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