Value-based marketing for bottom-line success : 5 steps to creating customer value

Bibliographic Details
Main Author: Nicholas De Bonis
Format: Printed Book
Published: New York Tata Mc Graw-Hill 2004
Subjects:
Consumer satisfaction,Marketing-management,Consumer service-management
Online Access:http://www.amazon.com/Value-Based-Marketing-Bottom-Line-Success-Nicholas/dp/0071626425#reader_0071626425

Internet

http://www.amazon.com/Value-Based-Marketing-Bottom-Line-Success-Nicholas/dp/0071626425#reader_0071626425

MG University

Holdings details from MG University
Call Number: 658.8 NIC/V
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