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Tourism and social marketing
"Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions...
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| Format: | Printed Book |
| Published: |
New York
Routledge
2014
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| Series: | Routledge international series in tourism, business and management
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| Subjects: |
MG University
| Call Number: |
910.688 HAL/T |
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| Copy | Live Status Unavailable |