Influence of media advertisements on consumer behaviour in the Cochin metropolitan area

Bibliographic Details
Main Authors: Annam Alice, K A; Researcher, Rajagopala Nair; Guide
Format: Ph.D Thesis
Published: Kottayam, Mahatma Gandhi University 2009
Edition:Ph.D
Subjects:
Consumer behavior
Dissertations, Academic (Ph.D)
Television advertising
Television in consumer education
Thesis (Ph.D)-Commerce

MG University

Holdings details from MG University
Call Number: 658.834 P9
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