The effect of advertisement on consumer behavior and brand preference with special reference to selected consumer durables in Kerala/

Bibliographic Details
Main Author: Lekshmi Bhai P S
Corporate Author: Mahatma Gandhi University, Kottayam- School of Management and Business Studies
Other Authors: Sreeranganadhan, K
Format: Ph.D Thesis
Published: Kottayam: Mahatma Gandhi University, 2013
Subjects:
Thesis (Ph.D)-Management
Dissertations, Academic (Ph.D)
Consumer behaviour-Kerala
Advertising-Kerala
Brand preferences-Kerala
Consumer durables-Kerala
Online Access:http://www.mgutheses.in/page/?q=T%202266&search=&page=1&rad=acc

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