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Media analysis techniques /
Why study media analysis? According to Arthur Asa Berger, because theory drives practice and creative people must understand why their creations fail or succeed.
| Main Author: | |
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| Format: | Printed Book |
| Published: |
Thousand Oaks, Calif. :
Sage Publications,
1982.
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| Edition: | 2nd ed. |
| Series: | The Sage Commtext ;10
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| Subjects: |
MG University
| Call Number: |
302.23 BER/M |
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| Copy | Live Status Unavailable |