Strategic marketing /

Bibliographic Details
Main Author:	Cravens, David W.
Other Authors:	Piercy, Nigel F.
Format:	Printed Book
Language:	English
Published:	New Delhi: Tata McGraw Hill, 2012.
Edition:	8th ed.
Subjects:	Marketing > Management. Marketing > Decision making. Marketing. Strategic planning.

Holdings details from University of Calicut
Call Number:	658.802 CRA/S
Copy	Live Status Unavailable

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