Customer relationship management integrating marketing strategy and information technology

Bibliographic Details
Main Author: Zikmund, William G
Other Authors: McLeod, Raymond, Gilbert, Faye W
Format: Printed Book
Language:English
Published: New Delhi Wiley 2012
Subjects:
Customer relations > Management
Relationship marketing
Customer relations > Management > Data processing

University of Calicut

Holdings details from University of Calicut
Call Number: 658.812 ZIK/C
Copy Live Status Unavailable

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