Loading...

Customer relationship management integrating marketing strategy and information technology

Bibliographic Details
Main Author: Zikmund, William G
Other Authors: McLeod, Raymond, Gilbert, Faye W
Format: Printed Book
Language:English
Published: New Delhi Wiley 2012
Subjects:
Description
Item Description:includes business and subject index
Physical Description:xix, 179p. 24cm
ISBN:9788126528059