Creating brand loyalty: The management of power positioning and really great advertising.

Bibliographic Details
Main Author: Czerniawski, Richard D; Maloney, Michael
Format: Printed Book
Published: American Management Association:New York 1999
Subjects:
Brand Management

University of Kerala

Holdings details from University of Kerala
Call Number: O32,2N28,S L5-L5;1(KRQ), L5;2(KRG), L5;3(KR)
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