|
|
|
|
| LEADER |
00693nam a2200193 4500 |
| 020 |
|
|
|a 814405010
|c $24
|
| 082 |
|
|
|a R 658.8B CZE
|
| 100 |
|
|
|a Czerniawski, Richard D; Maloney, Michael
|
| 245 |
|
|
|a Creating brand loyalty: The management of power positioning and really great advertising.
|c Czerniawski, Richard D; Maloney, Michael
|
| 250 |
|
|
|
| 260 |
|
|
|a American Management Association:New York
|c 1999
|
| 300 |
|
|
|a 297 p
|
| 490 |
|
|
|
| 500 |
|
|
|
| 590 |
|
|
|a Southern Book Star
|b T/147;12/09/03
|
| 650 |
|
|
|a Brand Management
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 137428
|d 137428
|
| 952 |
|
|
|0 0
|1 1
|4 0
|6 R_658_000000000000000_8B_CZE
|7 0
|9 150888
|a IMK
|b IMK
|g 0.00
|l 0
|o R 658.8B CZE
|p IMK04434
|r 2019-10-25
|w 2019-10-25
|y BK
|