Market-driven management: How to define, develop, and deliver customer value

Bibliographic Details
Main Author: Webster, Frederick E
Format: Printed Book
Published: John Wiley & Sons Inc., New York 2002
Edition:2 edition
Subjects:
Marketing management

University of Kerala

Holdings details from University of Kerala
Call Number: O142,3M28,A 32P6,32P6;1(KR)-P6;4
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