Creating powerful brands in consumer service and industrial markets

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Bibliographic Details
Main Author: Chernatony, Leslie De; McDonald, Malcolm
Format: Printed Book
Published: Butterworth-Heinemann:Oxford 1998
Edition:2 edition
Subjects:
Brand Management

University of Kerala

Holdings details from University of Kerala
Call Number: O142,3M12,0 32M5(KR)-M5;1
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