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Creating powerful brands in consumer service and industrial markets

Bibliographic Details
Main Author: Chernatony, Leslie De; McDonald, Malcolm
Format: Printed Book
Published: Butterworth-Heinemann:Oxford 1998
Edition:2 edition
Subjects:
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245 |a Creating powerful brands in consumer service and industrial markets  |c Chernatony, Leslie De; McDonald, Malcolm 
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300 |a 467 p 
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