Marketing value metrics : a new metrics model to measure marketing effectiveness

Bibliographic Details
Main Author: McDonald, Malcolm; Mouncey, Peter; Maklan, Stan
Format: Printed Book
Published: Kogan Page 2014
Edition:2 edition
Subjects:
Marketing management

University of Kerala

Holdings details from University of Kerala
Call Number: o157,31N21x p1
Copy Live Status Unavailable

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