Services Marketing : integrating customer focus across the firm

Bibliographic Details
Main Author: Zeithaml, Valarie A; Bitner, Mary Jo
Format: Printed Book
Published: McGraw Hill education (India) Private Limited, New Delhi 2014
Edition:6 edition
Subjects:
Services marketing

University of Kerala

Holdings details from University of Kerala
Call Number: NT212:g 32Q1(KR)-Q1;2
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